Just to make sure that you understand why I think this should not be on eBay: Ultimaker is a registrered trademark. Their licence gives the right for people to make & adapt the machine, however it is not allowed to sell it under the Ultimaker name (and thats what they are doing). Ultimaker can sue eBay for selling counterfeit items
I would classify this one as "fake/counterfeit items", how unfortunately it would seem. If they can produce cheap machines, then I would suggest they put their effort in building a new kind of ultimaker, instead of just claiming that they are selling official ultimakers.
EDIT: trademark I was talking about
Yes but kicking them from eBay leave for them the most near way which can be alibaba, then is impossible to suit later small reprap shops which for sure will like to buy ultimakers in qtty of xx pcs in bulk price.
They wrote on eBay they Ultimaker is not Ultimaker just Hong Kong Ultimaker