I've exactly the same experience with gold PLA from Ultimaker.
Iam not able to print with it no matter what.
Take some filament and try to break it with hands.
Mine breaks very early on 5-10cm, after that is very flexible and not easy to break, 5-10cm further is hard and easy to break again?!
I dont know, but this filament is really messed up.
I've tried Ultimaker PLA pink, dark blue, bright green, orange, yellow and black, no problems with those so far (dark blue and black works best for us).
Within next couple days we gonna test red, bright blue, white, transparent green, transparent blue, clear, flex black and flex white ones.