I've imported the .STL in Cura and that looks fine. My next step was to export the file in all formats supported by Cura to the USB: .3mf, .gcode, .STL (ASCII), .STL (BIN), and .upf. The top file in the list is the original file.
Only two of the six files appear in the list on the printer display: . gcode and .ufp. These two are unfortunately not accepted as Cura reported an error during export. One is 0 kB in size; the other 1 kB. The original file is 15 kB.
I think the USB stick is fine. It 's the one supplied with the printer ... I don't get any error messages when I'm using it in my computer. And I've tried several other sticks as well in the printer.