Ultimaker 2 seems like one of the best option for a 3D printer in the market right now. I hope to see Ultimaker coming up with even more exciting upgrades in the future, and be the technological leader in the desktop 3D printer market. If Ultimaker's technology/ performance can justify the price tag, then there is no need to lower the price significantly to compete.
Not sure what Ultilab will really bring, hopefully it will turbo-charge the development of Ultimaker.