Its Elmers PVA that people rave about in the US i think.
Heat the bed to 60deg, brush the 50/50 mix on and let it dry, then print.
Everything sticks and comes off with a high gloss base, XT, PLA, Nylon etc.
Okay you can use the glue stick that comes with the kit but I prefer the brush on method for a cleaner finish. I use it on my UM2, UM 1's and the Printrbot Plus.