You where cheated. The ABS in the UP isn't pure ABS, or the same as ABS seen with other printers. I think they mix some kinds of polystyrene in there to get the matte finish. (As it looks more like HIPS then ABS) It's also prone to warping, which might explain their limited build volume.
I rather call their material the "You do not see the print defects". It's pretty cool material, I do not know exactly what they did with it, but their prints look better then they are, as soon as you touch them you notice uneven and bumpiness.
As pointed out above, the advantage of an Ultimaker (over a Makerbot and an UP!) is the open system, you can do what you want, you can put any material in there that you want. Ultimaker isn't supplying other materials except PLA and ABS right now, but ColorFabb for example supplies PET and there is also Nylon available from different suppliers. As long as it's 3mm filament, and of decent quality, you can put it in the machine.