I completely agree to Dim3nsioneer´s and also Nicolinux post's... and as a rule of thumb, only 3% of all inventions become sucessfull products. From my point of view, Ultimaker did and still do the right things. Force development, care of their customers with perfect support and grow with a healthy rate.
Nevertheless, I also took a look onthe new Replicators...
First, the design looks nice, like a microwave, so something most customers are familiar with.
Secondly, they promote HIPS as soluable support material and heated chambers as they have now no problems with patent infringement...
From an marketing point of view, that´s a pretty good starting point...
So what could be the countermeasures? (if neccessary?)